DRPG take on Source to Sea Challenge for charities

As part of DRPG’s 45th-anniversary celebrations, CEO Dale Parmenter and the groups UK Marketing team are trading their usual workdays for the Source to Sea Challenge, an ambitious adventure designed to reflect the company's ongoing commitment to giving back. 

By contributor Guy Humphrey
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DRPG has set an impressive goal of completing 45 CSR projects throughout this milestone year, with this challenge being one of the most demanding and high-profile initiatives.

Over four days in May, the team will travel over 220 miles along the River Severn by foot, canoe, and bike, beginning in the rugged Welsh mountains and culminating at the iconic Severn Bridge. 

Every step, paddle, and pedal will directly support four carefully selected charities—Meeting Needs, Wheels for All, Creative Futures, and the Severn Rivers Trust. 

DRPG Marketing Team getting read for the From Source To Sea challenge.
DRPG Marketing Team getting read for the From Source To Sea challenge.

These charities were chosen for their efforts in positively impacting local communities, supporting inclusivity in cycling, safeguarding environmental resources, and fostering the next generation of creative talent. The objective for the challenge is to secure £5,000 for each charity with the total goal set for £20,000 by the end of the 45th celebrations in June. 

Speaking about the challenge, Dale said: “At DRPG, we believe in pushing boundaries—not just in our professional projects, but also in how we contribute to our community. The Source to Sea Challenge is an opportunity to raise awareness and crucial funds for organisations making a tangible difference in communities and industries that are very close to our hearts. 

“It's also a fantastic way to celebrate DRPG’s 45 years in business. For me personally, the River Severn and the towns, cities, and iconic landmarks along its route hold countless memories and significance throughout my career and family history, making this journey all the more special.” 

Joe Pimblett, CEO of Severn Rivers Trust, said: "Here at Severn Rivers Trust, we're thrilled to be a part of DRPG's Source to Sea Challenge. DRPG's contribution will be instrumental in helping us continue our hands-on work across the River Severn and its tributaries, where we're directly working with local communities to restore habitats, tackle river pollution, and improve the health of our rivers. 

"The funds raised will play a vital role in supporting our practical, on-the-ground efforts to protect and enhance the river for both wildlife and the people who rely on it. We’re excited to be part of this initiative and thankful to DRPG for helping us make a real, lasting difference." 

Meeting Needs chair Chris Parnham said: “DRPG is a fantastic organisation and one of our best supporters and oldest charity partners. We are delighted that they have chosen Meeting Needs for this impressive celebration of 45 years in business and hope that it encourages other event agencies to be equally ambitious and generous as them. Good luck to Dale and the team!” 

From the charity Wheels for All, Head of Fundraising and Development, Nicola Henshaw said, “We’re thrilled to have the support of DRPG who are taking on such an amazing challenge for Wheels for All and three other deserving charities. This support will go so far in helping us to provide inclusive cycling opportunities to disabled people in local communities across the country. A huge, good luck to the entire team on this incredible journey, we can’t wait to hear all about it!” 

Joining Dale during the water-based routes on canoe is Marketing and Engagement Lead for DRPG, Alex Cottom. He commented, "It’s a true honour to take on this challenge alongside Dale as part of our 45th-year celebrations, supporting four incredible charities that make a real difference in the Midlands and beyond. 

“Since January 1, Dale and I have been training tirelessly for what will undoubtedly be the most physically demanding challenge either of us has ever faced. One thing’s certain — this effort will have a lasting impact, and we’re calling on our incredible network to get involved, donate, and cheer us on every step of the way." 

The team will be documenting their efforts across DRPG’s social channels throughout the challenge. 

To support Dale and the DRPG team as they tackle this charity challenge, visit their  donation page and help make a difference with every mile they cover.