Roaring success: Wolverhampton dinosaur adventure golf course wins award
Jurassic Creek, an 18-hole dinosaur themed adventure golf course in Coven, Wolverhampton has proven that golf – in all its forms - is a major tourist attraction for the region by winning bronze in the New Tourism Business category at the 2025 Staffordshire & Stoke-on-Trent Tourism Awards, supported by the University of Staffordshire. The venue beat off competition from more than 100 locations across the region to make the final.
The 18-hole Jurassic Creek Adventure Golf Course opened in 2023 and attracts over 60,000 tourists a year. The amazing, animated dinosaurs can be seen from the main road and sit in a Jurassic world that includes a meandering river, an impressive waterfall which is now home to the 3 Hammers pterodactyl, and Roaryneckilroy – a life size brachiosaurus named after Tour golfer Rory McIlroyl!
“We’ve been stunned by the amount of new people we continue to see visiting the 3 Hammers and enjoying Jurassic Creek,” comments owner Ian Bonser. “This award recognises the contribution that we make to the local economy and the fantastic experience that my staff deliver when people come here.Golf can be a difficult sport to access, but we hope that when visitors leave here, they have had their eyes opened to what it can look like and are encouraged to play again once they get home.”
When the judges made their site visit towards the beginning of the year, they were particularly impressed by how accessible Jurassic Creek is for people of all ages and abilities. The entire complex is wheelchair and buggy friendly, and the Adventure Golf course provides special SEN events for local and national charities including The National Autistic Society who have brought hundreds of individuals from across the country to the Coven venue.
Celebrating 11 years of Staffordshire Excellence, the Tourism Awards were announced by Midlands Today presenter Rebecca Wood at a Gala Dinner in Stoke-on-Trent on Thursday, 20 March. These awards are 1 of 16 affiliated to the VisitEngland Awards for Excellence 2025 and are the only route to the national stage.
Uniquely, 3 Hammers offers a combination of golf experiences that caters to all levels. With a driving range, short course and full PGA Staff, there is a clear pathway for people to learn and develop their game without the pressures of a formal golf setting. 16.3 million adults are playing some form of the game every year with more children and families participating in non-traditional golf than ever before which demonstrates the need for more inclusive venues like the 3 Hammers Golf Complex.
