Pop-up cancer conversations raise awareness in the Black Country
In February, a series of pop-up cancer conversation shops took place across the Black Country to mark World Cancer Day (Tuesday, 4 February) and to raise awareness of the signs and symptoms of cancer.
Organised by the local NHS in partnership with the four local authorities in the Black Country, the pop-up shops were an opportunity for local people to meet and talk with a range of clinicians about how to check for symptoms of cancer, the screening programmes and the support services available, and what people can do if they’re concerned.
More than 250 people attended the cancer pop-ups throughout the week and 118 people also received health checks, including blood pressure and blood sugar tests.
A number of people were signposted to their GP for further investigation throughout the week, and five urgent skin cancer referrals were also made.
Attendees were given information on the three main NHS cancer screening programmes of breast, bowel and cervical, including when people will be invited and what's involved in the screening.
Dr Mona Sidhu, Medical Director of Primary Care for the NHS Black Country Integrated Care Board (ICB), said: “Detecting cancer early is one of the most effective ways to improve outcomes and it's essential that people understand the signs and symptoms to watch out for.
“That's why initiatives like the cancer pop-ups are so valuable. They offer us the chance to have direct conversations with people who may not be aware they’re at risk, who may not recognise the signs, or who may feel unsure or fearful about seeking help.
“It’s been fantastic to see so many people come forward so thank you to everyone who came to visit us. And remember, if you have any signs or symptoms that you’re worried could be cancer, please visit your GP – they will want to see you.”
