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More than a third of people in the West Midlands are not confident in their smile, study finds

A new survey reveals that more than a third of people in West Midlands lack confidence in their smiles. At the same time, they fall short when it comes to sticking to oral hygiene staples.

By contributor Julie Grant Barnett
Published
A fifth of people in West Midland s spend only 30 seconds to one minute on brushing teeth
A fifth of people in West Midland s spend only 30 seconds to one minute on brushing teeth

Brushing your teeth twice a day, cleaning them for at least two minutes, and visiting the dentist once a year are the staples of oral hygiene learned from an early age.

A new study from health and beauty tech retailer Currys, surveyed 2,000 people across the UK to explore the nation's oral hygiene habits, and results show that Brits still have a lot to learn.

More than 6 in 10 Brits say that they brush their teeth for less than two minutes, and 16% of the nation says that they clean them only once a day. In addition to not following the basics, 40% of Brits say they struggle to get to a dentist when they need them.

The nation is losing their smile: is it bad hygiene or the fear of the dentist? 

Oral health has been linked to self-esteem, and this is proven in several US studies, for both adults and children.

In the UK, data reveals that nearly 4 in 10 people are not confident about their smile, and a staggering 59% of them consider their teeth to be discoloured or yellow.

The data paints a similar picture in the West Midlands where 6 in 10 people consider their teeth to be discoloured or yellow, with more than a third of them not being confident in their smile.

The majority of people in the West Midlands—similar to the national average—clean their teeth twice a day. However, 13% still think that brushing only once a day is sufficient. Nearly a third of people in West Midlands don't follow the recommended two-minute minimum, brushing for one to two minutes.

More alarmingly, a fifth of people in the West Midlands spend only 30 seconds to 1 minute on their oral hygiene by brushing.  

Not following basic oral hygiene practices or being unable to secure a dentist appointment can lead to serious health problems. For example, an untreated tooth infection can easily spread to surrounding tissue and other parts of the body, potentially resulting in hospitalisation in only the best-case scenario.

Fear of the dentist, also known as dental anxiety or dentophobia, is one of the main barriers to securing a timely appointment. It is a common issue, with recent research confirming that 41% of Brits suffer from it.

Another obstacle to good oral health, either on its own or combined with dental anxiety, is the difficulty in getting a dental appointment when needed, which was highlighted by nearly the same percentage of people in the UK (40%). Nearly half of people in the West Midlands also battle with fear of the dentist. A similar percentage also say they put off the visit to the dentist due to the cost while 8% say they are struggling to get a dentist appointment when needed.  

Bad breath tops the list as the worst off-putting dental attribute 

So, while bad oral hygiene and struggling to get a dentist appointment can affect health and lead to poor self-esteem, it also carries some social consequences too. 

Bad breath was flagged across the nation as one of the worst observable dental habits for a considerable number (73%) of people, followed by missing teeth (41%) and smoke on the breath (40%).

People in the West Midlands agree that the most off-putting dental attribute is bad breath, with missing teeth coming in second, and visible plaque emerging as the third most off-putting dental attribute in the region. 

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