How Sophia turned her allergy struggles Into a life-saving app for millions
In a world where food allergies are an ever-present risk, and headlines about tragic incidents remind us of the stakes, one woman is determined to make a difference.
Sophia, a passionate advocate for allergy sufferers, has turned her personal experiences and a conversation with a dear friend into a mission to save lives.
The seeds of Sophia’s journey were planted during heartfelt conversations with a close friend who passed away from cancer. Before her friend’s untimely death, the two had discussed the need for better tools to help allergy sufferers navigate their daily lives. Inspired by those talks, Sophia made a promise to bring their shared vision to life.
“Losing my friend was devastating,” Sophia shares. “But those conversations stuck with me. She believed in this idea, and I knew I had to make it a reality—not just for her but for everyone who struggles with allergies.”
As someone who suffers from severe allergies herself, Sophia already knew firsthand the gaps in the market for resources and tools to make life safer and easier.
Determined to honour her friend’s memory, Sophia began developing Safe Appetite, a groundbreaking app designed to empower allergy sufferers. The app connects with food, beverage, cosmetic, and cleaning product brands to instantly inform users if a product is safe for them or suggest alternatives. By scanning a barcode, users can access detailed, personalised safety information—an innovation that has the potential to transform lives.
“Safe Appetite isn’t just an app; it’s peace of mind,” Sophia explains. “It bridges the gap in the market, offering a tool that is both practical and life-saving.”
The app, set to beta launch in early 2025, is already generating significant interest from major brands such as Warburtons and Virgin. Its comprehensive approach—spanning not just food but cosmetics and household products—sets it apart as a truly inclusive solution for allergy sufferers.
Sophia isn’t stopping at technology. She has launched a petition calling for sweeping changes to food labelling regulations. Currently, manufacturers are only required to highlight 14 recognised allergens, but many more ingredients pose risks to consumers. Sophia’s campaign advocates for full ingredient transparency on all products, a move she believes is long overdue.
“People deserve to know exactly what’s in their food and products. Lives depend on it,” Sophia asserts.
Sophia’s work has already caught the attention of national brands and industry leaders, but her mission is far from complete. With the prototype for Safe Appetite ready and her campaign gaining momentum, Sophia is poised to lead a much-needed revolution in allergy safety.
Her story is one of resilience, innovation, and hope—a testament to how a personal promise and lived experience can inspire transformative change. As Sophia prepares for the app’s launch, her message is clear: no one should have to live in fear of what’s on their plate or in their products.
For more information about Safe Appetite and Sophia’s campaign, visit instagram.com/safeappetite.
