Ground-breaking gaming experience launching in Birmingham this week is a UK first

Set to officially open its doors on November 28th, this cutting-edge concept will push the boundaries of interactive entertainment, offering a revolutionary fusion of technology and play. 

Competitive socialising is rapidly growing in popularity, gaining ground in various venues across cities in the UK. Driven by advances in technology and the explosion in demand for new and different customer experiences, it’s ‘game on’ for Lane7 with Playground

Playground is an innovative concept that brings the excitement of retro-gaming into the physical world, inviting players to step off the sidelines and become the controller. The six immersive games in this cutting-edge experience encourage interactivity, movement and a Lane7 favourite: competition.

Whether you're dodging obstacles, solving puzzles, or competing head-to-head, Playground's augmented reality set-up will have you on your feet and fully immersed in the action.

Inspired by the nostalgia of classic video games, the creation of Playground’s immersive games came from a vision of transferring video games into the physical realm. 

Playground leverages advanced technology to blur the lines between the digital and physical realms. Players use their own bodies to interact with the games, creating an experience that is both engaging and physical. The focus is on encouraging movement, collaboration, and – of course – friendly competition, all within the fun and vibrant setting of Lane7’s signature venue.

Gavin Hughes, Managing Director of Lane7, shares his excitement: “We are beyond excited to bring Playground to Lane7 Birmingham Bullring. Moment Factory are the world leaders in creating immersive multimedia experiences, and partnering with them is a huge milestone for us. Having UK exclusivity for this cutting-edge concept aligns perfectly with our vision of delivering bold, unforgettable experiences.”

Playground is the first of its kind in the UK and offers an unforgettable adventure for all ages. Whether you're looking to challenge friends, bond with family, or simply experience the future of gaming, this ground-breaking attraction is set to become the highlight of your visit to Lane7 Birmingham Bullring.

The experience is available exclusively at Lane7 Birmingham Bullring, marking a major milestone in the venue’s mission to provide exciting, innovative leisure experiences. Lane7 Bullring is their biggest venue yet and there isn’t a game that they don’t have. Bowling, karaoke, shuffleboard, beer pong, darts, shooting pods, pool and ping pong. 

Opening on November 28, Playground is ready to make its mark as a game-changer in the world of interactive entertainment.