Boycie, Ali Campbell, and a host of stars support Midlands Air Ambulance

And charity bosses are hoping this simple question could create the next worldwide internet sensation.

After the success of the ice bucket challenge, which netted more than £60m for charity after going viral, The Midlands Air Ambulance Charity has launched its own video challenge, with a host of celebrities already taking part.

Only Fools and Horses actor John Challis and UB40 frontman Ali Campbell are among those captured on camera phone for videos being released in the Midlands as part of National Air Ambulance Week.

Other celebrities who are backing the Association of Air Ambulances' national campaign and have appeared in a video montage released by the group include Olympic medallist Mo Farah, Zara Phillips, actor Ray Winstone and former Royal correspondent Jenny Bond. John Challis, better known as Boycie from Only Fools and Horses has been filmed posing the question and in ice bucket-style nominating friends and family to do the same.

The charity is now urging members of the public to go online and do the same and upload their videos to Facebook or Twitter mentioning @MAA_Charity and using the hashtag #NAAW2014.

It is also urging the public to text to donate during the week by texting MAAC00 £1 to 70070.

Midlands Air Ambulance fundraising and marketing director Jason Levy said: "The simple things work best. The word fun is in fundraising and there has got to be a fun element for people while also remembering the serious side too.

"Lots of people look at our Facebook page and we have 43,000 likes already so the growth of our social media profile is very important.

"It is fundamental to us to be able to reach other members of the community.

"With the campaign we wanted to have something the community could get involved with to support the Midlands Air Ambulance."

Communications manager Helen Stevens says the charity has worked to foster contacts across the celebrity world to gather support for the cause over the years. She said long time supporter, John Challis, who helped open the charity's new headquarters in Dudley Road, Lye, last year was only too happy to help.

"We are able to talk to people at the charity to see if they will help us," she said.

"John is a good supporter. We wanted the videos to be filmed on camera phones to show people who easy it is to film them and then post them online on Facebook or Twitter."

Others who are releasing videos this week include former rugby player Mike Tindall, who is married to Zara Phillips, who learned of the charity's work while he played at Gloucester RFC.

Helen said: "Mike has been great and attends our events including the annual ball. He got to know the work and wanted to support a local charity."

Paralympic star Lee Preston, who starred in London 2012, is another to have supplied his own video which will be showcased this week.

Others include horse riding dressage star Carl Hester, Worcester Warrior player Andy Goode and Big Brother star Alison Hammond.

The Midlands Air Ambulance Charity helps keep three helicopters in the skies, providing life saving treatment to patients at remote scenes and car accidents.

It also flies patients with serious injuries or medical conditions to hospital within the so called 'golden hour' to dramatically improve their chances of successful treatment.

National Air Ambulance Week organised by the Association of Air Ambulances, of which the Midlands Air Ambulance is a member, running until September 28.

It aims to celebrate the life saving work of UK's local air ambulances, giving them a national voice and an opportunity to raise awareness of the work they do more locally.

Together, the UK's air ambulance charities raise £96.7m each year through donations from the public.

Midlands Air Ambulance said that social media has transformed the way the charity raises funds.

It costs Midlands Air Ambulance £6.5m to keep its three aircraft in the sky with its life saving equipment and personnel aboard.

And since flying its first mission in 1991, the charity has now responded to more than 40,000 incidents, averaging 2,000 missions each year.

This makes Midlands Air Ambulance one of the longest established and busiest air ambulance operators in the UK.

It has recently extended its flying times from 7am until 9pm throughout the year.

Mr Levy said: "It costs £25 to keep one of the aircraft in the skies for a minutes. If 25 people donate just £1 it is a big help."

Midlands Air Ambulance chief executive, Hanna Sebright, added: "The creation of a video and donating via text is one of the easiest ways to demonstrate your support of our vital life-saving charity, so we are looking forward to seeing how the public respond.