UK toy firm Character Group pulls forecasts over tariff uncertainty

The Surrey-based firm said its ability to accurately forecast its sales to the US has been ‘considerably obscured’ by the trade tariffs.

By contributor Henry Saker-Clark, PA Deputy Business Editor
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London-listed firm Character Group has pulled its forecasts (Yui Mok/PA)

UK toy firm Character Group has pulled its financial targets for the year due to the prospect of impending US tariffs.

Shares in the toy manufacturer and distributer slid early on Friday as a result.

The Surrey-based business is the latest firm to caution over uncertainty linked to US President Donald Trump’s tariff regime, which was announced last week.

Mr Trump has since announced a 90-day pause but hiked planned tariffs on Chinese imports into the US.