Wolves increase season ticket prices for Premier League

Adult tickets behind the goals have risen from £345 to £449. The most expensive seats are in the Billy Wright Upper at £549 (up from £464), while tickets in the Steve Bull Stand are £474 (£405 in 2017/18).

Under-17 season ticket prices have tripled from £50 to £150 in every stand, while under-12s are now £69 in each stand, up from £23 this season.

Wolves have 20,800 season ticket holders who can renew at those prices. The can sell a maximum of around 22,000 season tickets and the rest will go on sale at an increased price after the May 31 deadline for current season ticket holders.

Managing director Laurie Dalrymple told the Express & Star the prices were 'very fair'.

"We wanted to put out fair and appropriate prices for the fans but equally I've got an obligation to a board to make sure it's a pricing schedule that's fair and appropriate for them," he said.

"We know we're going to be investing significantly going forward, not just in terms of the squad but to make us Premier League ready in everything else we do.

"There's been significant investment made into this football club.

"We've done our due diligence and looked at Premier League clubs up and down the country and applied that to what we think is a fair price.

"We've also looked at what we charged the last time we were in the Premier League, which compares favourably.

"We're not the least expensive club in the league but I don't think we should be, we're not putting out the least value for money product, if you like.

"In terms if the junior pricing, which last year when we launched the strategy for 2017/18 we made some significant inroads to try and engage the fans for tomorrow.

"As an under-12 you can watch Premier League football for £3.63 per game which is unbelievable value for money. For under-17s it's under £8 per game.

"We've been really conscious not to undermine the work we've been doing.

"We've still got a responsibility to the club and the investors to say that we're getting the maximum value for a ticket price."