Matt Maher: Money’s crucial – how you use it even more so
It is actions rather than words which will ultimately define Shilen Patel’s Albion reign.
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That said, the club’s new majority shareholder struck plenty of positive sounding notes during his first interview following the completion of Bilkul Football’s Baggies takeover.
In the space of 1,700-words or so on the club’s official website, Patel pretty much achieved the tricky balancing act of sounding both ambitious and realistic.
While the goal is very much a return to the Premier League, the new chairman was also careful to qualify it as “long-term” while also stressing the need to develop a “responsible and sustainable” operation at The Hawthorns.