West Brom chief executive hopes to expand The Hawthorns

The Baggies are not filling their stadium at the moment but Goodman has reduced season ticket prices by five per cent for next season and is reviewing the cost of single matchday tickets too.

He hopes his initiatives, coupled with improving performances on the pitch, will encourage supporters to return to the ground. Goodman was previously a finance director at Stoke City, and the Potters have started work on expanding the Bet365 Stadium by 1,800 seats to take the capacity over 30,000 after demand has steadily grown.

Albion's CEO, who joined the club in January, would like to be in a similar position in a few years.

"It's taken a long time," said Goodman, of Stoke. "I'd like us to be in a position to consider that in four or five years time. But it does take that time to rebuild that season ticket base that has declined."

The current capacity of The Hawthorns is 26,850, but the average attendance so far this season is 23,625.

Goodman knows the club need to fill their existing seats first and his next job is reviewing the single ticket pricing structure which currently has adult tickets at £39 for category A games and £25 for category B games.

Any expansion plans in the future will also include a look at the concept of safe standing, which the Baggies hope to trial as soon as the government allow it.

But Goodman doesn't expect that to be for a few years. "The government have got to change the legislation and I think with Brexit taking place it won't get on to the agenda for the next two-and-a-half years," he said. "That's my personal view.

"It's quite costly, but we've got the ability to do it here. The Smethwick End would be the trial spot because you need to offer the same for home and away support.

"You can put safe standing in the lower tier and seating in the upper. But I don't think we'll see it for at least two or three years because of legislation changes."