Albion launch home and away kits

Albion today took the wraps off their new home and away kits for the 2011-12 campaign following their record-breaking new shirt sponsorship deal with Bodog.

The Baggies two-year £2m deal with the online betting brand is marked with a re-designed home strip in their famous blue and white stripes but a departure in the colour of the away strip – a first outing for cyan blue with new navy trim and new navy shorts and socks.

Sensitive to the business of their new sponsors, the club and Bodog are keeping the name off the children's shirts.

But these new Adidas kits feature the latest ClimaCool technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

And the club, fresh from their best-ever Premier League campaign, are hoping to do a roaring trade from the off with supporters able to pre-order both kits on-line via mail order, by calling 0871 271 9795, or in-store at the Stadium Megastore and Merry Hill club shop.

The home kit will go on sale on July 15, when pre-orders can also be collected in store, while the away kit is available from July 29 when pre-orders can also be collected in store.

The adult long-sleeved shirt will cost a cool £49.99, while the long-sleeved children's version comes in at £37.99. An infant kit is available at £36.99.