Hednesford a ‘perfect fit’ for new owners

The businessman has been announced alongside Hayden Dando has the new owners of the club, as they now embark on a transition period before taking full control next season – taking over from Steve Price who has owned the club for 20 years.

The pair are already considering plans to create a ‘community hub’ at Keys Park, which will include office space, a gym, restaurant and a convenience store and while the plans are still in their early stages, Jones has already set his sights on the future impact it will make.

“I met Hayden playing Sunday league football around 15 years ago and we’ve been close friends since,” the 41-year-old, from Wednesfield said.

“We have been looking for a business to run together for some time and this was a natural fit.

“I was looking for some office space anyway and from a business sense it makes sense, but we can also bring the club forward and make it sustainable – there’s been a lot of interest in renting the space already.

“The business and the football goes hand in hand and the aim is to create a community hub that will allow us not to rely on ticket sales to stay afloat, but to have other avenues for money coming in.

“It’s a perfect fit for us.”

The aim is to create a 70,000 sq ft space at the ground, which is expected to take require a large investment, however, Jones is keeping his cards close to his chest when it comes to finances.

“It’s not easy to sustain the club but I will never discuss the costs,” he added.

“Areas of the club have been decimated in the past, for example the discussion of players wages – which was used to unsettle the squad.

“Under no circumstances will the board discuss the finances of the club, in both the transition period or after it. We’re looking forward to going on a journey with the fans and players.

“The plan is to put on events in the future with the fans and to keep up the levels of engagement. We want to build this community and draw people in to watch Hednesford.”