Exclusive: Aston Villa to carry Acorns charity logo on shirts for Ajax clash
Villa will carry the name of Acorns Children’s Hospice on the front of their shirts in Thursday’s Europa Conference League clash with Ajax.
The Black Country charity’s logo will replace the club’s main shirt sponsor, gambling firm BK8, which cannot be used for the match in Amsterdam due to Dutch advertising regulations.
Villa will use the opportunity to promote the work of Acorns, which cares for children with life-limiting and life threatening conditions and has hospices in Birmingham and Walsall.
The club famously carried the charity’s logo on their shirts between 2008 and 2010 in a pioneering gesture by then owner Randy Lerner.
Both Villa and Acorns have retained close ties, with the charity having been an official partner of the club for several years.
