Poll: Aston Villa set to review club badge
Villa are inviting supporters to have their say on plans to change the club’s badge.
The club are aiming to introduce a new design to boost their brand “while respecting our traditions, achievements and DNA”.
Possible changes to the badge’s shape and colours will be explained to the fans’ consultation group, while supporters can also register to take part in further discussion panels.
Villa’s current badge has been in use since 2016, when the club controversially spent £100,000 making minor changes to the design first introduced by former owner Randy Lerner nine years previously.
There is no timescale for a new design to be introduced, with a Villa statement explaining: This is an important exercise and we want to get it right, with the right inputs and opinions, rather than rush it.
“As a result, this is not something you can expect to see in the 2022/23 season.”
It continued: “The current crest isn’t weak; it’s served us perfectly well until now.
“However, we know that it doesn’t always stand out as it should in some of the places it is used, and when we look at it compared to other Premier League clubs, the most powerful elements of our crest aren’t as powerful as they could be.
“It needs to look as strong as it can across both physical and digital uses, and from small format to large format uses; so this has to be factored into the design.
“Overall, this process means we have the opportunity to look the way we should; a competitive, unique modern club with a rich heritage.”
Supporters can register to take part in the consultation on the Villa website.
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