Birmingham City re-naming St. Andrew's
Blues have announced a sponsorship deal which will see their St Andrew’s ground renamed.
In a statement, the club announced the ground - their home since 1906 - will now be called St Andrew’s Trillion Trophy Stadium.
The club’s Wast Hills training ground will be known as the Trillion Trophy Training Centre.
Though precise details have not been disclosed, the club claim the three-year deal is for a “significant” amount of money.
The statement read: “The three-year deal helps strengthen and diversify Blues’ revenue streams and will assist towards improving the playing squad and facilities at both the ground and the training site in West Heath, Birmingham.
“Trillion Trophy Asia will benefit from increased exposure and commercial, brand and marketing opportunities to grow their business."
Xuandong Ren, Blues CEO, commented: “This is a landmark partnership for the club.
“From a business perspective, it is important that we look at all such avenues with which to maximise our revenue to help ensure the club remains financially strong and competitive on the football field.
“In renaming the ground, we were acutely aware of the emotions surrounding this subject, hence it was agreed to retain St. Andrew’s in the title – our home that we know means so much to our supporters.”
Blues are owned by Birmingham City PLC, which is in turn owned by Birmingham Sports Holdings Ltd (formerly Birmingham International Holdings Ltd).
Trillion Trophy Asia, an investment company run by businessman Paul Suen, has the largest single shareholding in Birmingham Sports Holdings, which is listed on the Hong Kong Stock Exchange.
