Aston Villa unveil "transformative" plans to build "world class" fan facility at Villa Park

The regeneration project, planned to launch in Christmas 2025, will feature a centrepiece named The Warehouse - a multi-use hub for matchday and full-year entertainment built at Villa Park.

The Warehouse, free to enter for fans with a match ticket, will feature the largest beer hall in the Premier League with access to large screens for pre-match enjoyment with refreshments.

The plans also include a new ticketing office and an improved plaza in the North Grounds.

Villa's president of business operations Chris Heck labelled the project as "transformational" in an aim to deliver "the best matchday experience in the Premier League."

The club aim for the regeneration project to mirror its rise on the pitch in the last five years under the ownership of NSWE.

Villa have come under fire from supporters in recent times with season ticket price hikes and criticism for closing off areas to match-going supporters and transforming them into extra-cost sections.

The club last season shelved plans to redevelop the North Stand and take the stadium's capacity beyond 50,000.

But Heck insists the "world class venue", which is a 3,500-seater hub, will also help the club align with Premier League financial fair play regulations, with the significant extra revenue raised through a boost in footfall.

Heck said:  “This is a transformational project, well on its way to completion for next season. We want to create the best matchday experience possible in the Premier League, so we’re giving our fans an open space to do what fans do best – come together to celebrate the players, the game and the lifeblood of this community.

"And the strategic decision to utilize this space as a world-class entertainment venue adds another pivotal piece to climbing the financial fair play mountain. Everything we do is designed to make this Club one of the best in the world, on and off the pitch.”

The club see The Warehouse as the Midlands' leading concert venue and even space away from matchdays.

An improved and expanded North Grounds plaza is billed to connect the stadium and The Warehouse and will host player receptions. It will also connect the recently-improved club shop, opened this season.