Express & Star backing Walsall starlets
The Express & Star is helping to nurture the next generation of Walsall stars after teaming up with the Saddlers.
The club and the paper are joining forces to help the Saddlers' Youth Development Fund.
Walsall will get 10p from every paper sold at the Banks's Stadium on matchdays and the money raised will be used to buy a 'SMART board', enabling head of youth Dean Smith to provide in-depth feedback on match performances.
He said: "We're delighted that the Express & Star have agreed to take the 'SMART board Challenge.'
"This is an expensive but vital piece of equipment and it would be great to think that, by the end of the 2009-10 campaign, thanks to money donated we will be able to purchase a SMART board."
The 'SMART Board' challenge kicks of this weekend, as the Saddlers entertain Swindon and Express & Star sellers will around the ground for supporters to buy the newspaper.
Jason Bate, group head of Casual Sales Development for the Express & Star, said: "We fully recognise the importance for all football clubs to have a thriving youth programme.
"If we can contribute in any way to help the set-up at Walsall and give the fans the opportunity to be a direct part of that, we're more than happy to do so.
"I would urge all Walsall fans to get behind this initiative, take up the challenge to help Dean Smith and his team."
