Chicken wings and whole cucumbers top trending food deliveries of 2024
The most popular UK food delivery via Deliveroo was the dish of eight boneless chicken wings from Wingstop, according to the platform’s annual report.
Chicken wings, Caesar salads and a whole Waitrose cucumber are the UK’s top trending food deliveries of this year, according to Deliveroo.
The most popular UK food delivery was the dish of eight boneless wings from Wingstop, an international chain of restaurants founded in Texas in the US which now has multiple outlets across England, Scotland and Wales.
The same dish was also the second most popular order via Deliveroo worldwide this year, according to the platform’s annual 100 Report detailing the top trending orders across its 10 markets worldwide.
The second and third most popular delivery orders made by UK customers were both Caesar salads – SP Caesar from The Salad Project and Seiz’a Caesar with Blackened Chicken from atis, both in London, while the fourth top trending delivery was a simple whole cucumber from Waitrose.
Wingstop’s wings and the salads from The Salad Project and atis also took second, eighth and 10th place respectively on the overall top trending international list.
Pepperoni pizza from Frank’s Pizza in Glasgow took fifth place on the UK list.
A new entry this year in 10th position on the UK list is a white wine from Co-op, ordered mostly by residents in the capital, just behind a bunch of bananas from Sainsbury’s in ninth position.
A locally-run sandwich shop in Manchester, Ad Maiora, took 30th place with its Haaland Schiacciata, named after Manchester City striker Erling Haaland and boasting a 4.8-star Deliveroo rating and rave reviews that urge customers to “Believe the hype!”
For the first time in the report’s eight-year history, a sweet treat has taken the top spot for the most trending dish globally.
Dubai’s Fix Dessert Chocolatier “Can’t Get Knafeh Of It” bar, which is only available to buy via Deliveroo’s UAE platform, has racked up more than 90 million views on TikTok, with some customers boasting they had travelled 4,000 miles to try one.
Deliveroo said the list highlights an increase in the “TikTok to table” effect as Deliveroo customers rush to follow online trends.
However, consumers also continue to opt for local delicacies, with traditional-style dishes making up 30% of the global top 10 list, including last year’s global number one, a warming noodle soup by TamJai Yunnan Mixian in Hong Kong, a traditional sausage dish – Saucisse au Couteau puree, jus reduit – from Paris in France, and the popular Spice Bag from Xian Street Food in Dublin.
Salads make up 30% of this year’s global top 10 list, compared with just 10% last year, even knocking burgers out of the top 10 for the first time since Deliveroo 100 started.
Deliveroo vice president of regional growth Jeff Wemyss said: “We’re thrilled to unveil our eighth annual list of Deliveroo’s 100 most trending dishes and essentials.
“Most notably, we’ve spotted the highest number of grocery essentials making our Deliveroo 100 list, with a massive 600% increase since 2022, as consumers put everything from cucumbers to white wine in their baskets.”
Deliveroo’s data also shows that residents of Royal Tunbridge Wells in Kent ordered more Champagne than anywhere else in the UK, while Londoners ordered more Perello olives and Torres truffle crisps than the rest of the UK put together.
Brighton residents ordered more oat milk and dairy alternatives than any other city in the UK, while those living in Cambridge ordered more condoms than anywhere else.
