Dudley Zoo featured in drive to get West Midlanders on the bus - here's why
An outdoor exhibition celebrating iconic West Midlands visitor destinations including Dudley Zoo which urges people to use buses has gone on display in Birmingham.
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The retro-style poster art “You’re Bussing It” promotional campaign, highlighting venues such as Dudley Zoo and Birmingham’s Balti Triangle has been unveiled in Colmore Row and will remain on show until April 15.
Transport for West Midlands has teamed up with Colmore Business Improvement District (BID), I Choose Birmingham website, local illustrator Milan Topalović, and Wythall Transport Museum to bring the striking artwork to city centre visitors.
The campaign comes as a consultation into major changes to the region’s bus network enters it’s final few weeks before a March 30 deadline.
More than 3,000 people and organisations have commented on the Mayor Richard Parker’s plan to franchise the bus network, taking control over fares, routes and timetables while offering greater value for money for the taxpayer.
Mr Parker said: “This exhibition is a celebration of our buses – the backbone of our public transport network.
“The designs capture the vibrancy of our region and show how every journey tells a story.
“Buses are an essential service, used by tens of thousands of people every day to get to work, school, hospital and our high streets.
“I have set out my vision to make them more accessible, reliable and affordable, and I want everyone to be able to have their say.
“This is our chance to build a bus service that works for passengers, supports jobs and makes travel easier for everyone.”
Milan Topalović said: “Seeing my work displayed in the heart of Birmingham is a huge moment for me.
“This exhibition offers people a view into the creative process behind the posters, showcasing the details, sketches, and the inspiration that shaped them.
“Whether glimpsed fleetingly at a bus stop or explored up close in this exhibition, I hope my designs spark curiosity and encourage people to see bus travel in a new way – full of colour, character, and adventure.”
People will be able to take part in the online consultation by visiting the Transport for West Midlands website at https://www.tfwm.org.uk/consultations/bus-reform/.
