Giant eye screens at Birmingham's New Street station

Known as media eyes they will fill the eye-shaped spaces above the station's three main entrances.

They will be used to display community information as well as commercial advertising. The screens can also be used to display station messaging in emergency situations.

Chris Montgomery, Birmingham New Street project director said: "The three eye-shaped screens are a unique part of the station's redevelopment and will be an innovative and iconic part of the project. The media eyes will have full motion picture media content which will bring even more vibrancy and movement to this modern, state-of-the-art station."

The south and south east eyes will use the latest custom, full colour LED screen technology consisting of over 1000 modules configured in a module matrix to create the complex curve geometry. The north west corner eye at the Navigation Street entrance will use a transparent LED mesh so natural light can still enter the building.

Signature Outdoor/Ocean Group has been announced as the provider of the three media eyes which will sit over the main entrances when it opens in September this year. The media eyes present a unique challenge to the designer and installer due to curved spans up to 98ft in length and 23ftin height to fit within the complex geometry of the new façade.

The station's multi-million pound transformation is due to be completed along with the Grand Central shopping complex.

Richard Brown, development director of Grand Central said: "The media eyes are a significant feature to the development providing the ability to communicate with consumers from the entrances of the centre, further demonstrating how technology will play a key role in transforming people's overall shopping experience."