These awesome trainers feature ‘everlasting’ soles made from old car tyres
And the company behind the product has already smashed its Kickstarter target.
A fundraiser for trainers with “everlasting” soles made from recycled car tyres has smashed its target on Kickstarter.
Oth Paris has created a unisex trainer brand that uses recycled car tyres to make unique shoe soles which they claim last forever.
The brand aims to be environmentally sustainable, so recycles non-biodegradable tyres to make its shoes.
“At our level, we want to do something about it. Oth is the result of a two-year development to create an elegant and strong design that would be planet-friendly.
“Our everlasting soles are made from recycled tyres that have already been round the globe. One tyre will be recycled each time Oth produces three pairs of sneakers.”
The company has raised more than €15,000 (£13,500) so far, smashing its fundraising goal by over €5,000 (around £4,500).
Kickstarter backers are able to receive a pair of the shoes in return for a pledge of €99 (£87), which is less than the expected retail price. The shoes are estimated to deliver in September 2018.
