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Video - Jaguar Land Rover advert wins coveted Super Bowl slot

As Jaguar Land Rover made it's Super Bowl commercial debut on Sunday evening, what do you think of the brand's 'Good to be bad' advert?

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Britain's largest car manufacturer, which is opening a new factory at the i54 site, clinched one of the most coveted advertising slots in US television with their 'British villains' campaign, featuring Sir Ben Kingsley, Tom Hiddleston and Mark Strong.

In the commercial, the actors play stereotypical British supervillains and introduce the Jaguar F-TYPE Coupé.

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