Refurbishment for Wolverhampton salon after hit Instagram video racks up millions of views
A luxury Wolverhampton hair salon is celebrating a big birthday in style after going viral with a social media video.
Ego on Tettenhall Road is 18 years old and is proving an Instagram sensation with a ‘tongue-in-cheek’ clip of the different clients they look after every day amassing more than 8.5 million views and 6,500 shares in 30 days.
It has gained more than 11,000 followers from all over the world and led to new clients for the business that is run by local entrepreneurs Layla Sedgemore and Caz Bee.
The duo have also pressed the button on the refurbishment of its salon, creating a contemporary, relaxing environment that is a fusion of Scandinavian and Japanese influences, with plenty of monochrome, bespoke black and gold ‘egger wood’ and a new freestanding selfie wall.
Completed in just two weeks by Purcell Branding, the project took the building back to its core and required extensive new plumbing, telephone systems and the creation of 11 hair styling stations.
