Wolverhampton-based Carlsberg Marston's Brewing Company buys UK rights for Kronenbourg 1664
The Wolverhampton-based Carlsberg Marston's Brewing Company has bought the UK rights for French beer brand Kronenbourg 1664.
The deal with Heineken UK will see CMBC distributing the premium lager from the start of June.
CMBC chief executive Paul Davies said it reinforced CMBC's position as one of the most exciting brewers in the UK.
"Kronenbourg 1664 is an excellent beer with a distinctive provinence that is growing in both volume and value with strong brand awareness amongst consumers.
Heineken had held the UK licence since 2008. It will continue to brew and and pack the beer.
