Plan for new Lidl in Walsall looking take another step forward

The supermarket chain has put forward plans for new illuminated signage at the proposed store which will be built on the site of the Horse & Jockey in Walsall Road, Walsall Wood.

An application for a new substation that will power electric car charging points at the store has already been submitted and is being considered by planners.

Members of Walsall Council’s planning committee unanimously backed the proposed Lidl branch at a meeting last year, despite officers recommending refusal over the impact it would have on the Green Belt.

Lidl said it would plant 111 new mature trees and a further 130 immature ones to replace those which are lost as part of the redevelopment, adding the store would create 40 ‘well paid’ jobs.

Agents Rapleys said: “The proposed signage scheme represents an operational requirement for the Lidl food store reflecting its current corporate branding.

“The proposed signage will be designed to a high-quality specification in terms of material and design.

“The signs illuminance is low scale to not harm the amenity of highway users or nearby properties. The siting of the signage would not cause an obstruction or distraction for users of the surrounding highways maintenance.”

At the planning committee meeting which saw the store approved, Ryan McTeggart, of Rapleys, said: “The proposal we consider will bring numerous substantial benefits including a new discount retail store for Walsall Wood providing choice and helping residents with increasing cost of living pressures.

“Up to 40 new well paid jobs starting at a minimum of £11 per hour, an energy efficient store with roof top solar panels and electric vehicle charging points, significant tree planting and landscaping including the replacement of all trees lost on site substantial wider ecological and biodiversity enhancements supported by a 30-year habitat plan.”

Lidl has also secured permission to build a new store on Walsall Road, on the town’s border with Sandwell, while an application for an old Bingo Hall site on Park Lane in Darlaston is currently being considered.

But the company failed to win over planners with a proposal to take over the Metro Inn and Broadway Bar and Grill site on Birmingham Road.