WATCH: Brave Walsall 10-year-old Isabella Lyttle films hard-hitting cancer video

Isabella Lyttle has been battling her high risk neuroblastoma since she was three but having suffered her third devastating relapse earlier this year, options for treatment in the UK are running out.

Now her family has launched a campaign to fund £200,000 life-saving treatment in America.

As part of the drive the brave St. Francis School pupil has gone in front of the camera to make a video which has gone viral in a matter of days.

The 90-second production called "10 year old Isabella shouldn’t know the ‘C’ word" features the word cancer bleeped out more than half a dozen times.

The youngster says in the video: "It sometimes shocks people when I say the word **** I first learnt the word **** when I was three-years-old and I haven’t stopped saying it since. I think I need help. I know I shouldn’t know it but I am not afraid to use it."

It ends with Isabella saying: "I hate you cancer. Please go away."

Since it was uploaded on her Facebook page 'Isabella's Neuroblastoma Journey' it has been viewed more than five million times.

Her mum, Jennie Dalton, aged 41, told the Express & Star: "It is a very shocking video but that was the idea.

"Childhood cancer is shocking and people need to be shocked which is why we went with it. It has worked."

But the family are now desperate for the monumental number of views to turn into donations to add to the £18,000 that has been raised in the last two months.

After been diagnosed with neuroblastoma in 2010 Isabella underwent gruelling treatment and was in remission by April 2012. But she has since relapsed three times, the last of time occurring in March this year.

She is currently having chemotherapy at Birmingham Children's Hospital to keep the cancer at bay but the family are now having to look outside of the UK for long-term options.

Miss Dalton said while there were clinical trials available in this country they were only 'phase 1' which means there are no known outcomes.

While the immunotherapy they want to try in America, which is a vaccine that encourages the immune system to fight the disease, is at phase 2 and has shown positive results in children.

Miss Dalton, who has now left work to focus full-time on Isabella's campaign, added: "For Isabella this is her life and it is all she has known since she was three.

"For the rest of us we are throwing ourselves into all of this fundraising now. We can't give up.

"I don't want us to get to a point where somebody says there is nothing more we can do.

"We need to know we have tried everything which is why we are putting all of our time and energy into it."

Isabella's godmother Louise Chorley, a graphic designer, has helped instigate the video which was jointly produced by online creative community One Minute Briefs and content agency Trunk.

Nick Entwistle, founder of One Minute Briefs and creative director at Trunk, said: "We are all very proud to have worked with the amazing Isabella on this film. Her braveness, personality and, as you can see, brilliant acting skills are an inspiration to us all.

"We are proud to have produced such an impactful piece of content and we will do our very best to make sure it helps the family on their way to achieve their target of £200k to get Isabella over to America for life-saving treatment."

Visit YouTube to see the video and donate to Isabella's campaign at www.justgiving.com/campaigns/charity/solvingkidscancer/isabellalyttle

Pledges can also be made by texting ISLY88 £1-10 to 70070.