128 homes to be built on West Bromwich factory site

Factories will be bulldozed to make way for the new housing development on Phoenix Street.

Persimmon Homes originally applied to build 132 homes on the site, but plans were amended earlier this month and permission was granted on December 19, subject to conditions, to build 128 homes.

The factory buildings 'dwarf' the nearby houses, according to documents in the application.

It says: "The factory buildings occupy around 90 per cent of the site. The buildings are large, steel clad structures that are approximately eight to nine metres in height and which dominate and dwarf the surrounding residential dwellings."

The homes are planned to be a mix of detached, semi-detached, terraced dwellings and apartments using similar materials to residential developments nearby.

Open space

The plans add: "Dwellings fronting open space will frame newly created public spaces whilst helping to create a sense of focus and natural surveillance.

"The open space will be overlooked by surrounding plots and will be permeable along proposed boundaries.

"Dwellings fronting the canal will benefit from the additional sense of space and tranquility.

"Typical streetscene design within the development expressing a variety of detached and semi-detached dwellings."

The application also includes associated roads, car parking, open space and associated works.

The plans state: "The landscape proposals for the site respond to the local and wider opportunities and constraints of the area.

"Proposed hedgerows, ornamental shrubs and street trees combine to soften the appearance of the proposed built form whilst the central and northern areas of public open space provide opportunities for informal recreation.

"Planting of trees to the northern boundary will also provide an attractive edge along the canal.

"In addition, proposed planting throughout the development will improve the ecological benefits of the scheme."