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Firefighters tackling factory blaze in Dudley with smoke seen for miles around

More than one hundred firefighters are still tackling a huge blaze at a factory in Dudley with roads around the area closed off to motorists.

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There were huge plumes of smoke billowing out of the factory on Crackley Way

West Midlands Fire Service responded to the blaze on Crackley Way, shortly after 12.05pm, which is believed to have broken out at David Wood Foods Dudley, a bakery processing plant.

Peartree Lane was shut with motorists hit by delays in the area.

A full site evacuation and roll call has been carried out and everyone has been accounted for.

Smoke can be seen from miles around as crews battle to put out the flames.

A spokesperson for West Midlands Fire Service said: "The first vehicle arrived at the scene within three minutes of being mobilised. This incident involves a significant fire on the first floor of a factory unit.

"Firefighters in breathing apparatus are attempting to bring the fire under control. We will be issuing updates on this incident when we have them."

The fire could be seen from miles away

An update was later sent by West Midlands Fire Service about the fire at 3pm.