GALLERY: Primark opens giant new store at Merry Hill

The retail giant has opened a huge new store in the Brierley Hill shopping centre after moving into the vacated store space left behind by BHS two years ago.

The flagship store has expanded on the lower level of the shopping centre, increasing its space by more 70 per cent.

Now, the budget fashion retailer can offer Black Country residents a larger range of products from baby and kids, to women's, men's, home ware, accessories and beauty products.

There are also new fitting rooms and cash desks, access to free Wifi and a customer 'recharge' seating area.

Boasting a huge 60,000 sq ft shopping the space, the new expansion is expected to bring in 80 new jobs and pulled in dozens of customers when it was officially opened at 10am.

The store has continued trading throughout the expansion but had an official opening event for the improved shop yesterday at the centre in Brierley Hill.

Nick Round, regional managing director at intu Merry Hill, said: “It was great to welcome familiar faces and customers based further afield at today’s launch.

"There was a real buzz as everyone started their Christmas shopping or treated themselves to a present or two while browsing the increased range of Primark products.

“We’re committed to making the retail offering at intu Merry Hill the best it can be and the opening of the larger Primark store gives us a great opportunity to provide an even better service for our shoppers.”

The shop expansion programme is part of £100 million of development and improvements being carried out by intu over the next few years and this is their latest move after a number of investments by intu on the centre in recent months.

Next opened one of its largest UK stores at Merry Hill in August after a large-scale development saw the 75,680 sq ft store open its doors.

It took over the former Sainsbury's site and at the time Next created nine new jobs, with employees of the two previous Merry Hill stores moving over.