Back to school FUEL!
After the long summer break our kids are returning to the classroom – but many could be too hungry to learn. Here's how we can help...
As our children head back to class with shiny new shoes and backpacks, they may look ready for the new term but, worryingly, one in seven pupils skip breakfast and can't make the most of their school day. With the ever-increasing problem of food poverty in the UK, families are on a tight budget and are going without meals – including breakfast.
In the latest findings by Kellogg's, teachers admit they've noticed weight loss among pupils returning after their long summer break. They also say it's tough to teach children who haven't eaten breakfast because kids struggle to concentrate with empty tummies. That's why school breakfast clubs play such a vital role in helping our children shine.
This September, breakfast clubs will continue to provide children with a meal in a fun, safe environment which will help give them the best chance to reach their full potential in the classroom. For the past 16 years, Kellogg's has been helping to support more than 1,000 clubs across the nation and more pupils than ever are starting their day the right way. As a result, teachers are seeing an improvement in attendance and concentration levels in
their pupils – and parents are getting the support they need to keep providing for their families.
HAPPY, SAFE AND WELL FED
'To help out more parents, we've opened the doors to our breakfast club even earlier and it's proved more popular than ever,' says Gail Simpson, head teacher at Wheeler Primary School in Hull. 'We're directly helping working parents get to their workplace on time and we're giving them a chance to work more suitable hours for the family.'
The cost of childcare can be a big barrier when it comes to a parent's ability to work. At Wheeler Primary School, they can be assured their children are in a welcoming environment getting a much-needed meal to set them up for the day. The community really pulls together to make it work. 'The breakfast club actually makes it worthwhile for many parents to go to work, and without it, many couldn't cope. It really is a lifeline,' Gail adds.
So let's make Kellogg's Help Give a Child a Breakfast campaign bigger than ever this year. For every special box of cereal sold Kellogg's will donate one bowl of cereal to someone in need. Please visit www.giveachildabreakfast.co.uk
