Birmingham City agree Intercity deal to 'keep right on' with IT transformation journey
A fast-growing managed IT, communication and cloud security solutions provider has strengthened its footprint in the sporting world with a landmark football deal.
Birmingham’s Intercity, which has doubled its workforce to 325 over the last five years, has become the official IT Support Partner for Birmingham City, a strategic partnership that will enhance the football club’s digital infrastructure and ensure seamless technology integration across its growing sporting, commercial and community operations.
The three-year collaboration will involve upgrading IT systems and cloud servers, matchday stadium support, enhancing network connectivity at Blues’ Knighthead Training and Academy Grounds, IT transformation advice and delivery of the latest cyber security training.
An onsite support engineer from Intercity will also be deployed to ensure ‘around the clock’ technical support.
“We are incredibly proud to partner with Birmingham City Football Club, a cornerstone of our local community,” explained Charlie Blakemore, CEO of Intercity. “This strategic partnership represents a great synergy between two Birmingham-based organisations with deep and passionate roots in the city. Our focus will be on helping the football club with its digital transformation, a critical journey that will boost operations and allow them to focus on their performance both on and off the field.”
The deal with ‘Blues’ follows closely on the heels of Intercity’s partnership with Edgbaston Stadium and Warwickshire County Cricket Club.
Charlie, a former manager of Chasetown FC, continued: “We have always prioritised building strong partnerships within the community and adding Birmingham City Football Club to our roster is not only a tremendous honour, but a fantastic vehicle for doing good in the local areas we operate in.
“There is a real vision and desire from the owners to use football to regenerate places and lives and we will ensure they can do that through the most appropriate use of technology and by driving shared connections in the city.”
Garry Cook, CEO of Birmingham City Football Club, said: “We took over just eighteen months ago, and the focus was on fixing and building the football club. To do that you need the right technical skillset and Intercity is the best in the business when it comes to IT solutions – signing the partnership deal was an easy decision.”
Intercity, which has a NPS customer service score of 93+, has risen from a £28m turnover business in 2020 to a company generating more than £60m revenues in 2025.
