Starting in a new gear
Lea Adams has continued his business success when he started back in business in a completely new sector of cycles.
He recently took over Greyville Enterprises which was a major UK distributor of cycles to trade from their base in Lichfield.
Greyville, since its inception in the 1970’s has prided itself on the supply of components and accessories making sure that there was an extensive range of brands of products for dealers within its toolbox.
Without being deterred by any headwinds that Covid has brought, Lea has continued to peddle hard to maintain the momentum and only stopped to bring on a new team member, being Euro-sports Merchandise which have been providing top sporting brands throughout Europe with a wide range of merchandise for retail, corporate and membership.
Mr Adams, now managing director of Greyville, said; "The combination of merchandising and cycling go hand in glove together as whenever you see any cyclists, they are always wearing some of the latest cycling wear and as you know, many cyclists are also fans of other sports. So I wanted to tap into their DNA and be able to have a holistic offering products and services to sports fans.”
Colin Rodrigues, corporate partner of Dudley-based Hawkins Hatton Corporate Lawyers,said, “I have known Lea for many years and he is one of the really focused business clients I have acted for as he is undeterred by obstacles and simply wants to achieve the goal he has set without ifs or buts, in fact, he makes it as easy as riding a bike.”
