Trunki joins forces with Addmaster to launch antimicrobial Abbie

Trunki, which was invented by company founder and chief executive Rob Law in 2006, has launched Abbie the Ambulance in time for Christmas and is made with in-built Biomaster technology that inhibits the growth of harmful microbes on surfaces.

The protection works 24/7 and is effective for the lifetime of the product, giving additional hygienic safety as it travels across the UK and the world.

As a thank you to the many key workers who have gone above and beyond to support the community this year, the new Trunki is named after a paramedic named Abbie who was nominated by friends and family for her hard work.

Her namesake Abbie the Ambulance is made from lightweight plastic and is covered by a five-year guarantee. With 18 litres capacity and secure lockable catches, she can be used as hand luggage for holidays or perfect overnight bags for sleepovers.

“I’m delighted to launch Abbie with Biomaster protection, enabling Trunki to be relevant to our customers in this new normal and giving parents that extra confidence to travel safely,” explained Trunki’s Rob Law.

Paul Morris, chief executive of Addmaster, continued: “SARS-CoV-2 has really focused consumer attention towards the importance of hygiene and companies across all sectors are now investing heavily in trying to deliver peace of mind through additional protection.

“Trunki has always been at the forefront of innovation in child luggage and it is again, with Abbie the Ambulance becoming the first product of its type to be made with Biomaster. This means no harmful microbes and bacteria can grow on the product, a product that prior to the pandemic would see it travel all over the country and the world.”

He concluded: “2020 has been a challenging, but ultimately rewarding year for the business, with our third Queen’s Award secured and sales up 60 per cent for our antimicrobial additive technology. This shows no signs of slowing and we’re expecting further growth over the next twelve months.”

Rob Law was born with cystic fibrosis and went onto defy the limits of the disease by building a successful business.

In 2006 he was famously rejected by the BBC show Dragon’s Den, but his award-winning brand has since gone on to sell over four million units and is available in about 100 countries worldwide.

As well as ride-on suitcases, the company now makes a range of innovative travel accessories for families, including backpacks, child reins, travel pillows, car seats and face masks.