Bike retailer gears up for West Bromwich

Lesiure Lakes Bikes will have technology to help cyclists choose equipment to fit them perfectly.

The family-owned business, will open at Astle Retail Park after agreeing a 10-year lease with Kingswinford-based London and Cambridge Properties, the national commercial property and investment company that owns and manages the site.

The 7,631 sq ft unit will sell leading brands such as Specialized, Trek, Cube and Whyte, as well as electric bikes, accessories, parts and clothing.

It will also have a fully equipped workshop offering repairs and servicing and a bike fit and lecture room.

Tim Noy, director of Leisure Lakes Bikes, said the new store, which will be open seven days a week, will offer new and innovative services to its customers that are only just becoming available to the industry.

“We’re very excited to open the West Bromwich store, which is our second in the West Midlands,” he said. “This will be a pioneering concept store to help lead the way for our other stores. We’ll provide our customers with a unique in-store cycling experience, including revolutionary electronic technologies that will help customers to the perfect fit, for example choosing saddles and shoes.

“We’ll also have a Bosch ebike information centre, one of only five in the country. This is an interactive console, which will enable cyclists to plan rides and work out battery range for routes, simply by inputting bike style, battery capacity, motor, terrain and ride conditions. It also provides a wealth of information about the new breed of ebikes and their motors.”

Barry Flint, LCP asset manager, said: “It’s great to have secured another fantastic retailer to come to Astle Retail Park. We have a superb range of shops here that are helping to bring in customers, which is also good news for West Bromwich.”