Expo lives up to expectations for Alloy Wire
Demand for Alloy Wire International’s services hit an all-time high at the Wire 2018 expo, with more than 150 individual leads taken during the five days.
Held in Dusseldorf, Wire is the main international trade fair for the wire and cable industry, with 1,300 exibitors attracting around 38,000 trade visitors.
AWI staff from different countries were inundated with existing and potential customers keen to explore how AWI can deliver material in just three weeks as their own clients are looking to increase volumes and reduce lead times.
A number of enquiries were for the ‘emergency manufacturing service’ it offers, with orders manufactured and completed within four days – a clear industry sign that things are buoyant at the moment.
Angus Hogarth, sales director at AWI, commented: “We’ve taken 30% more enquiries than the previous shows and these have come from all corners of the globe and from companies involved in nuclear, marine, aerospace and oil and gas.
“A lot of visitors to the stand were expressing concern over the availability of raw material on the world market so were delighted to learn that we have invested in over 200 tonnes to guarantee quick manufacturing times for their customers.”
He continued: “Applications for our round, flat and shaped wire were numerous and varied, with a visitor from Belgium wanting to use some of our precision rolled flat wire to weave into a fabric that will be installed underground and another keen to use nickel alloy wire for the European Space Rocket programme.”
Alloy Wire International’s presence was a truly global affair with staff from their international offices attending Wire 2018, which came in extremely handy when being able to speak to visitors in their own language.
On the rare occasion they couldn’t do this, visitors were able to use the 55” interactive TV to access AWI’s product and technical information that is now translated into 15 different languages.
The company’s ability to answer technical and metallurgical questions was also in demand and some delegates asked about the availability of technical presentations – something the company is looking to adopt.
Angus concluded: “Wire 2018 is a great event for meeting so many customers from every corner of the globe and made greater still when they greet you with resounding smiles and praise for AWI’s performance in supporting their businesses.”
For further information, please visit www.alloywire.com or follow @alloywire on twitter.
