Express & Star

Wolverhampton sign-maker set for growth after multi-national hotel rebranding deal

A Black Country sign maker says it's going for growth in 2025 on the back of a successful year and a strong order book of domestic and international business.

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Four Ashes based Signs Now employs 22 staff and works with leading national clients such as the NHS and international customers including the Hilton and Crowne Plaza hotel chains.

Building on an eight-year partnership with Hilton, Signs Now has recently carried out rebranding work for the chain that has delivered signage for 300 hotels in 63 countries. This includes rebranding a hotel in Vatican City, the world’s smallest fully independent nation-state.

"The new year is getting off to a busy start, with December having been the busiest month of 2024 for orders, said Signs Now managing director Bill Dunphy.

“Our financial performance for 2024 was strong thanks to the team delivering on a series of large-scale projects, and we are well-positioned to build on this in 2025.

“Last year saw us continue to win new clients and repeat business based on our solid reputation for delivering high standards. What sets us apart from competitors is our 27 years of experience in manufacturing bespoke signage and our ability to deliver projects to clients on both a very local and an international scale.”

“We look forward to a positive 2025 on the back of a very strong end to 2024.”

Signs Now specialises in bespoke external signage for a range of sectors including schools, retail, hospitality, facilities, healthcare and offices. The company also helps clients reimagine interior spaces, using graphics and photographs to create engaging vinyls and messaging.

Launched in 1997, Signs Now has grown its reputation as the leading UK sign maker for product quality, customer service and speed of delivery, offering a five-year warranty on its external signs, a unique proposition in the industry.

Signs Now offers a full nationwide service from its West Midlands manufacturing facility by utilising a network of sign surveyors, designers and installers.

The Signs Now team is dedicated to providing innovative signage solutions tailored to the unique requirements of clients ranging from smaller offices to landmark public buildings.

A proud member of the International Sign Association and the British Signs & Graphics Association, Signs Now colleagues leverage state-of-the-art technology and industry best practices to deliver high-quality products and services that enhance brand visibility and customer engagement.

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