Keon Homes targets ‘Brownfield first’ with new deal
One of the Midlands’ fastest growing developers of affordable housing and extra care schemes has signed a deal to deliver a new service designed to unlock tens of thousands of acres of land for development.
Keon Homes, which recently announced it is building out the stalled £35m Phase 3 Port Loop development in Birmingham, has joined forces with niche residential development consultancy Foster, Green+Brown (FG+B) to launch ‘Brownfield Reborn’.
The two companies have a strong track record in this arena and will partner with clients to provide a free in-depth assessment of a site, covering a range of technical considerations, historic land uses, land designations and high-level planning overviews.
This will then be used to outline the most appropriate uses, whether that is for residential purposes through much-needed affordable homes, care homes,
retirement schemes, open market housing or repurposing for commercial use.
Importantly, the service will also give firms and individuals the opportunity to request the potential value for their sites - all of this delivered in just four weeks from the first point of contact.
Richard Williams, Managing Director of Keon Homes, commented: “‘Brownfield First’ has long been the mantra of political parties, however, we all know it is not as easy as just inserting it into a manifesto.
“There tends to be heavy reclamation costs to get the land fit for purpose, owners tend to sit on sites as they don’t understand the true value of them and developers often prefer the easier routes of grey or indeed green belt.
He continued: “Well, this could all be about to change. Brownfield Reborn will clearly show you what your land is worth if it was released for much-needed development, providing not only an honest valuation but also the softer benefit of knowing you are helping play a role in solving some of the biggest issues facing society today."
“Our tried and tested system has already supported tens of landowners to understand the value of their land and secure a lasting legacy for their families and wider communities.”
Since a soft launch of the initiative in December, Keon Homes has been inundated with requests for a valuation, highlighting the demand for support to help landowners understand the true value of their brownfield sites.
Foster, Green+Brown is using its expertise in residential development consultancy and site sourcing to accelerate the progress of these initial reports.
Founder Andy Rhoades concluded: “If you are a factory owner looking to relocate to more modern premises, a founder who has seen his business run its course, or a family that are sitting on a piece of brownfield land left to them, please contact one of our experts for an initial conversation. Together, we can regenerate brownfield sites first.”
For further information, please visit www.keonhomes.co.uk or email andy@fgandb.co.uk
