Motor trade ‘Oscar’ for West Midlands car dealership

ASK Motors, in Bloxwich Road, Walsall, was crowned the UK’s Best Used Car Dealership in the 51-100 cars category at this year’s awards. The ceremony, held in London, celebrates the best and brightest in the UK’s used car industry, showcasing businesses that go above and beyond for their customers.

Each year, thousands of automotive retailers, MOT testing stations and workshops enter the awards. Every participant undergoes a rigorous judging process, including mystery shopping tests, before the winners are announced at the glittering event.

In the fiercely competitive ‘51-100 cars’ category, assessors looked for stellar online reviews, impeccable stock presentation, and an outstanding mystery shopping experience. ASK Motors excelled in all areas, earning them the top spot.

Jay Singh, Sales Director at ASK Motors, said: “Winning this award gives us a nice feeling, especially because we’re a family-run business in Walsall. To be recognised by the trade is a big thing.”

He added: “We run our company with family values at its core, which influences how we treat our customers. That makes all the difference. It’s been an amazing evening, and we’re thrilled to have been successful!”

The business, started by brothers Tom Singh and Avtar Singh, has grown tremendously over the decades. Today, with their sons, Jay Singh and Kay Singh, at the helm, ASK Motors has expanded from a local dealership into a national brand, renowned for its customer-first approach and commitment to excellence.

James Baggott, founder and editor-in-chief of Car Dealer Magazine, commented: “Running a used car business can be tough, but matching the right car to the right customer is incredibly rewarding. The 51-100 cars section was highly competitive this year, so congratulations to the ASK Motors team – this victory shows they have plenty to shout about!”

The awards were hosted by TV presenter and automotive industry legend Mike Brewer, who said: “Very well done to ASK Motors. They’re doing everything right, and the fact that they’ve been operating for over 36 years tells its own story. Great customer service, great cars – what’s not to like? This is a brilliant result for the team, and they should feel very proud. Nice one.”

The Car Dealer Magazine Used Car Awards have been celebrating the top operators in the UK’s used car industry since 2012, rewarding manufacturers, car dealerships, workshops, and exceptional individuals working in the sector. They are organised by the UK’s leading automotive trade title, Car Dealer Magazine.