West Midlands cleaning product firm DuraClean set to expand with move to new base

In January, fast-growing DuraClean is taking 10,000sq ft of warehousing and office space at Birmingham’s Rovex Business Park to support its expansion.

The company supplies contract cleaning companies and wholesale customers with janitorial essentials such as mops, brooms, buckets and gloves, as well as items including microfibre cloths, eco-friendly cleaning chemicals, bespoke embroidered staff uniforms, advanced floor-cleaning machines and vacuum cleaners.

Turnover for the current financial year is forecast to be £1.1m, and directors and co-founders Yasin Shariff and Imran Khandhia say they are aiming to grow revenues to £5m within three years, fuelled by an expanding product range and burgeoning customer base.

“Trading so far has exceeded our initial projections across both market segments, and we have an exciting strategy for further growth over the next three years," said Mr Shariff.

“This will be underpinned by expanding our workforce with key hires, adding significantly to our product range and extending our geographical reach across the UK.

“The move to larger premises will support our plans and enable us to focus on winning and servicing bigger wholesale and contract cleaning companies. We’re investing heavily in technology, strategic partnerships and warehouse capacity to rapidly scale our operations and speed up dispatch times.

“Rovex Business Park is in a great location with excellent transport links and we were keen to remain at the same complex, as it has served us extremely well on our journey so far.”

“Our vision is to capture a bigger market share by leveraging our reputation for reliability, efficiency and innovation to position ourselves as the go-to supplier for outsourced cleaning contractors and large-scale commercial operations operating across multiple sites."

Rovex, which is owned by Pall Mall Estates, comprises 67 industrial units spanning a total of 180,000sq ft.

James Checketts, commercial director at Pall Mall Estates, said: “We will be thrilled to welcome DuraClean into a much larger unit as the business continues to grow and thrive. We are committing to supporting the company on its journey and are confident that this new space will enhance its operations and help it to achieve even greater success.”

Yasin and Imran say they set up DuraClean after identifying gaps in the market. The company currently has six staff and is recruiting for a variety of new roles to support their expansion. 

“We recognised a significant unmet need for a provider capable of serving outsourced cleaning companies and large-scale wholesale clients with specialised, cost-effective solutions," said Mr Khandhia.

“Outsourced cleaning companies often face challenges in managing diverse site requirements, stock consistency and cost pressures, while wholesalers require high-volume, efficient supply chains to maintain their competitiveness.

“Our dedicated B2B approach and fast, dependable service enables us to satisfy the operational demands of cleaning companies with a one-stop shop offering, while also providing scalable capacity needed by the wholesale market.”