Staffordshire firm JCB launches Christmas appeal
Staffordshire machinery manufacturer JCB is set to bring festive cheer to hundreds of children after launching its Christmas appeal.
The firm says since the appeal was first launched in 2022, more than 2,000 gifts donated by JCB employees have been distributed to youngsters in the Stoke-on-Trent and Wrexham areas.
Every JCB plant in the UK is taking part in the initiative, with 15 individual collection points set up for the donation of gifts for youngsters aged up to 17. At JCB’s World Headquarters in Rocester, JCB’s DIGatron monster truck is the focal point of the collection area in the main reception where employees and members of the public are dropping off their festive donations.
Employees at JCB’s other factories in Uttoxeter, Cheadle, Foston and Wrexham are also supporting the appeal.
JCB Group HR Director Max Jeffery said: “The way JCB employees embrace this appeal every year is truly heart-warming, and it really does help disadvantaged youngsters enjoy the festive season.
"Over the last two years, our appeal has proved to be an overwhelming success, with a total of more than 2,250 toys donated by our employees and the public at our UK sites.”
The 2024 appeal culminates on Monday, December 2, when the gifts will be handed over to three charities: the NSPCC, the Stoke-on-Trent Hubb Foundation and Wrexham-based Salvation Army for distribution.
