Dudley-based vodka brand seeks £1m investment
The firm behind UK vodka brand Jatt Life has opened a £1m investment round to fund the expansion of its international operation to meet increasing demand from overseas.
The vodka, which was founded by Baz and Sunny Kooner in Dudley in 2020, has experienced rapid growth over a four-year period and is now being sold across the UK and 18 countries worldwide.
Baz and Sunny have self-funded the company growth so far but are now looking for investors to support its further ambitions of breaking into new markets and continuing to grow its international footprint and penetrate new markets.
The success of Jatt Life vodka led the founders to grow their company to create a portfolio of independently owned drinks; Virtus Brands.
