Express & Star

National tourism agency VisitBritain/VisitEngland selects West Midlands city as new headquarters

National tourism agency VisitBritain/VisitEngland has selected Birmingham as its new headquarters from April 2024

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Neil Rami

The body – which raises Britain’s profile worldwide to develop the country’s visitor economy – picked Birmingham thanks to its strong international and UK transport links and availability of local talent.

VisitBritain/VisitEngland also cited its successful working relationship with the Birmingham, Solihull and Black Country Local Visitor Economy Partnership.

The region helped to deliver the UK’s most popular Commonwealth Games in 2022.

The West Midlands Growth Company, the region’s investment promotion and destination management agency, supported VisitBritain/VisitEngland throughout the competitive national process.