West Bromwich's Park Inn Hotel under new management

A popular hotel and match-day drinking spot in West Bromwich has been taken over by a new company.

Published May 21, 2019

Last updated May 21, 2019

The former The Park Inn Hotel by Radisson, off Europa Avenue, has now been taken over by hotel company AccorHotels and is named The West Bromwich Hotel and Spa.

Based off junction 1 of the M5, the hotel has always been well known as a hotspot for both West Brom footballers and fans – due to its close proximity to The Hawthorns.

The hotel was once known as the Europa Lodge and was created on Europa estate in the town.

The £750,000 Europa Lodge was completed on schedule ready for its opening in December 1972.

The £750,000 Europa Lodge hotel at the junction of the M5 and A41 was completed on schedule ready for its opening in December 1972. Pictured ready for the big event were head chef Andrew Kmic and chef Paul Kwong.

The Europa housing estate is visible at the top of this bird's eye view of West Bromwich, taken in September 1976. The Europa Lodge Motor Hotel can be seen immediately in front of the development, while the landmark Intersection House office block towers above the motorway island on the right

Staff have reassured customers and locals that the hotel will not be closing while the changeover takes place.

AccorHotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts, and vacation properties.