Tesco supply deal to boost Purity
Juices and juice drinks manufacturer Purity Soft Drinks expects a significant boost to its business as Tesco is to sell two of its brands nationwide.
The supermarket chain has stocked Wednesbury-based Purity's drinks at a local level across the West Midlands for five years but a national listing could see a massive increase in sales and profits,
Purity makes Juiceburst and Firefly, which use natural fruit juice and no added sugar, at its Mounts Road site.
Purity has also been accepted on to Tesco’s Incubator Programme, a mentoring scheme for small entrepreneurial brands who have gained listings with the retailer. Through the programme, smaller suppliers usually operating on a local level are backed by Tesco with business support and insight, with a view to developing unique products and growing their business.
Sarah Brooks, Head of Marketing for Firefly, said: “2018 looks like it will be another big year for the Firefly and Juiceburst brands and we hope to take our business to the next level by working more closely with Tesco.
“The Incubator Programme means we have access to the insight and support we need to grow and develop as a business, and we can’t wait to see what the next year has in store for us.”
Andrew Blackett, head of supplier engagement for Tesco, added: “We’re looking forward to developing our relationship with Purity and supporting them as they expand their business. We’re always on the lookout for the very best local products to share with our customers and Purity’s soft drinks are a refreshing choice for any occasion.”
Purity Soft Drinks dates back to 1892 and started supplying soft drinks by horse drawn dray in and around Wednesbury.
