Star PR expert on how to avoid a public relations disaster
Bad publicity is something every company dreads.
Once a business hits the headlines for the wrong reasons it can be very difficult to re-build a reputation, writes Sundeep Sehijpal of Star Public Relations.
Journalists can squirrel the dirt away to be mentioned time and again – and revisit it whenever they like, often overshadowing a good news story.
At the very least, you might find yourself spotlighted in numerous blog posts listing the worst PR fails.
In January, clothes retailer H&M was at the centre of a row over a hoodie. The firm was slammed for an advert showing a young, black male model wearing a green jumper with the words: “Coolest monkey in the jungle.”
The clothing giant withdrew the garment after racism accusations.
Virgin Trains pulled the Daily Mail newspaper from its trains after staff complained about the title’s coverage of issues such as immigration.
