Express & Star

Morris flying the flag Down Under

Staffordshire manufacturer Morris Site Machinery continues to cement its international relationship with Australia’s largest equipment hire company, Coates, with an order for 50 more of its extra low voltage lighting towers.

Published

The new business comes hot on the heels of the company being recognised for its export achievements by The Sunday Times in its annual International Track 200 listing, where Morris were ranked 166.

Working with partner Allight Sykes, Morris Site Machinery will provide SMC TL90 LED ELV lighting towers to Coates Hire, taking its fleet of TL90s to over 450 Morris machines.

The company has an established heritage with its bespoke towers which have proven ideal for the demands of the territory, temperature and terrain 'down under'. The ELV model was designed specifically to comply with Australia’s stringent health and safety regulations including lowering the voltage to only 48Volts.

Phil Winnington, international business director at Four Ashes-based Morris Site Machinery, said: “This latest order is testament to strong partnership working with our partner Allight Sykes in Australia. Coates Hire is a major player in the Australian hire sector and this latest order underlines how our British designed and built TL90 lighting towers have the exact credentials to meet market demands.

“The Australian market has developed in the 12 years since the SMC brand was introduced. Rental companies and hirers have recognised the value and reliability of our products and we have built on this reputation by continually improving and providing enhanced features and end user benefits.

“We are proud to work alongside customers like Coates to identify exactly what their particular needs are as renters, as well as the requirements for their end users.”

Morris Site Machinery has grown its international sales footprint with a range of products which deliver in all temperatures and terrains. Australia is its number one export market for volume of sales.

Phil Winnington added: “In a competitive marketplace we will succeed by delivering great products - innovative and bespoke solutions for our customers. We know the importance of taking time to build lasting relationships with Hire customers and partners, an integral part of our export strategy.”

Morris Site Machinery is part of a fifth-generation family business with four depots and service hubs across the UK supplying its quality site machinery products to the hire industry for a range of sectors from construction to events.