£5 million new Travelodge opens doors in West Bromwich

The Travelodge is seen as a welcome boost to the regeneration of the town, helping transform a brownfield site next to the West Bromwich Building Society’s new headquarters.

Work officially started on the 78-bed hotel scheme at Providence Place last June. Today Andy Elwell, director of leading commercial property developers and contractors Hinton Group, announced that the 34-week project had been completed on time and on budget.

Andy said: “It’s great to see the Travelodge development in West Bromwich reach practical completion and to hear that it was fully booked for its first night.

“The Travelodge will provide the town with a much-needed facility in a key location. I am sure it will be a welcome addition to the regeneration of West Bromwich town centre and also a convenient hub in its prime location with direct access to the M6/M5 links and Birmingham city centre.

“We have a great working relationship with Travelodge and we are currently working on several more projects with them. We are also actively looking for further Travelodge development opportunities nationwide.”

The West Bromwich hotel is expected to create 25 full and part-time jobs, while more than 80 jobs were created during construction.

Travelodge’s UK development director Tony O’Brien said: "We are delighted to have secured such a prominent site in the heart of West Bromwich.

"The new Travelodge forms part of the recently opened Providence Place development, adjacent to West Bromwich Building Society's new headquarters and 50 metres from BT's new regional business centre. The site also adjoins the A41 and so it is easy to find and access and provide quick, direct connections to the M5.

“There has been massive regeneration of West Bromwich's town centre in the last few years, with millions of pounds having been invested in new retail, restaurant and entertainment facilities, the new college campus and leisure centre and lots of new flats and houses. The new Travelodge will now provide great quality, value accommodation for business and leisure customers visiting the town and surrounding area."

Mr O'Brien added: “The Travelodge is comfort cooled and has on-site car parking and a bar cafe, but, with over 60 shops, 14 restaurants and cafes and the Odeon Cinema and Pure Gym all less than a 10-minute walk from the hotel, we suspect many of our customers will want to enjoy the new town centre facilities."

Hinton Group, based in Bromsgrove, is working also closely with Travelodge to deliver new developments at key locations across the region. In Dudley, Hinton Group is expecting to reach practical completion of a £6 million 78-bed Travelodge adjacent to the Black Country Living Museum at the end of July.

Meanwhile, in Telford Southwater planning consent has been secured from Telford & Wrekin Council for another Travelodge hotel and work is expected to start on site next month.