Alloy Wire in great shape for Interpack event after major sales boost
A leading UK manufacturer has recorded 50% growth in sales for its resistance wire after winning customers based on lead times and those looking for European quality material.
Alloy Wire International, which was formed in 1946, is looking to build on this recent success by taking a sizeable presence at Interpack (Hall 1, CO2) in Dusseldorf this week (May 4-10), believed to be one of the largest packaging exhibitions in the world.
The company, based on the Hurst Business Park in Brierley Hill is targeting customers involved in the food and bag sealing industry and will have six technical experts on hand over the seven days to discuss requirements for hot cutting wire, wire for cutting food and wire for heat sealing.
It will also use the international show to showcase its new ‘Wire Finder’ app, which is making it even easier for clients to find the material they need by name, application or properties.
“We do a number of exhibitions, but there is nothing like Interpack…it really has to be seen to be believed, with virtually every link in the processing and packaging supply chain represented,” explained Angus Hogarth, sales director at Alloy Wire.
“It gives us the ideal opportunity to build on a fantastic 12 months when it comes to resistance wire. Early estimates suggest we enjoyed a 50% increase on the same period last year and this has been down to a number of reasons, including the vast amount of stock we hold, quality of wire and how quickly we can deliver.”
Alloy Wire International, which exports to more than 50 countries across the globe, has been manufacturing resistance wire for over 70 years.
This means material produced in the UK is used to cut polystyrene foam, seal bags used in food and to cut through cheese, cakes, sausage meat and even ice cream. The firm can also provide profiled curved wire that is used so successfully for vacuum sealing.
Angus continued: “We are receiving a lot of interest due to the fact we stock resistance wire from 0.025mm to 3mm in diameter and that customers can buy in small quantities (from 3 meters) to suit their exact manufacturing requirements.”
In addition to resistance wire, Alloy Wire International also manufactures round, flat and shaped profile wire, with more than 60 different exotic alloys in stock at any one time.
