'Gamechanger': The AI weight-loss app which helped mum-of-two lose over three stone

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Kim Steele, a mum-of-two under-fives, was searching online for a weight-loss solution that would easily fit into her lifestyle as a working parent. She’s since lost 45lbs in six months - that’s just over three stone - and here she shares her experience of the app.

She said: “My family has been the biggest motivation for me. I wanted to adopt a healthier lifestyle and set a good example for my children. I did put on some weight during my pregnancies and finally decided to do something about it. That’s when I came across Simple.

“It seemed like something I could really easily incorporate into my routine that wouldn’t take up too much of my time.

“Simple has really helped me to be more mindful about my eating habits. It really got me thinking in terms of not just what I’m eating but when I’m eating and why I’m eating. Am I hungry or just bored? I enjoy knowing exactly when my eating window opens and closes and knowing I can tweak this day to day to fit my needs.”

Instead of calorie counting and dietary restrictions, Simple instead rates the nutritional value of the meals throughout your day, from ‘low’ to ‘optimal’, so it can steer you towards making better decisions about what you’re eating. Users can log their meals through taking a photo, typing it in, or using audio, so it’s really easy.

There’s also Avo, the AI coach, who users can ask for guidance and help on their meals, fasting schedules and workouts.

Kim added: “An obstacle I encountered along my journey is getting more active. I’m a remote employee and spend a good portion of my day behind my desk. I decided to get a tracker that would record my movements so I could do a better job monitoring and make incremental changes to my activity. 

“I began to notice changes straight away, which was a real motivator for me. I had more energy and wasn’t snacking as much, and little by little the weight started coming off.

“I’m six months in and I’ve lost a total of 45lbs and counting. The AI coach Avo helps me by suggesting slight modifications to my meals… little things like changing white rice to brown rice, or white bread to wholegrain, is easy to incorporate into my schedule. 

“It really was a gamechanger for me, and really simple to get started.”

If you want to try the Simple app, now’s a great time as there’s 60% off with the code SIMPLEDEAL - which means plans start from just £8 a month. You’ll be asked to fill out a detailed survey about your health, lifestyle and former weight-loss attempts, and a tailored plan will be made for you to start you on your weight-loss journey. You can sign up here.

*Real simple users are featured who have been compensated for their honest testimonials. Results may vary.